Every concept begins with an idea, but as Chef Jeng’s story shows, it wasn’t that straightforward. As a college student, she didn’t develop a passion for baking and selling baked goods at a storefront until the COVID-19 pandemic lockdowns hit years later. You see, Chef Jeng initially planned to pursue a career in physical therapy, but life had other plans, and she wasn’t accepted into that field. She eventually studied civil engineering, where she met her husband, with whom she later partnered in several entrepreneurial ventures. Ultimately, Jeng completed an advanced pastry and baking course at the Academy of Pastry Arts Philippines and continued her training in Malaysia, becoming the chef, she is recognized as today. With boredom setting in, the COVID-19 lockdowns greatly influenced her desire to explore and be creative. She rediscovered her passion for baking. By sharing baking videos on YouTube and social media , her creations quickly gained popularity and attentio...