From Kamuning to Marikina, Ser & Nor have come a long way from their small home-bake startup in Kamuning, Quezon City, to the business they run now. Ser & Nor started with breads and pastries, such as cheese rolls and cookies, and delivered food trays to offices. Through sheer goodwill and word of mouth, the siblings managed to make it work. Stephen Prestado, one of two brothers in the family, did a great job on the menu and restaurant aesthetics. At the same time, another sister handles the gastronomic side, and Joanna, the ever-gracious hostess of the family, manages the finances. Last year, in 2024, they established their base in Marikina, where they introduced Bicol delicacies like toasted siopao and pancit bato . The establishment, as you know by now, is a family-run business that started from very humble beginnings. Frances Florence, Joanna Joy, and Stephen Prestado each oversee their respective roles. It also helped that one staff member prev...