Skip to main content

Authentic Bicolano Comfort Food Café with Pastries and Coffee in Town


 From Kamuning to Marikina, Ser & Nor have come a long way from their small home-bake startup in Kamuning, Quezon City, to the business they run now. Ser & Nor started with breads and pastries, such as cheese rolls and cookies, and delivered food trays to offices.

 

Through sheer goodwill and word of mouth, the siblings managed to make it work. Stephen Prestado, one of two brothers in the family, did a great job on the menu and restaurant aesthetics. At the same time, another sister handles the gastronomic side, and Joanna, the ever-gracious hostess of the family, manages the finances. Last year, in 2024, they established their base in Marikina, where they introduced Bicol delicacies like toasted siopao and pancit bato.

 

The establishment, as you know by now, is a family-run business that started from very humble beginnings. Frances Florence, Joanna Joy, and Stephen Prestado each oversee their respective roles. It also helped that one staff member previously worked at a reputable restaurant and brought that experience with them. For potential customers visiting, the current facade is only a few months old, for your information. It was recently unveiled on May 24, 2025.

 

And today, they continue to expand their offerings with beloved Bicolano specialties, including sinantolan, Bicol express, and Tinuktok—alongside breads, pastries, and drinks.

 

What’s in a name?

Ser & Nor is named after the parents Serapio and Norma, as it celebrates family, heritage, and the simple joys of sharing meals.

 

(Landmark: Near Greenland Phase 2, accessible from Bayan-Bayanan Ave.)

 

Additional Directions

 

 

Ambiance:

A cozy, laid-back neighborhood spot—warm wood, terracotta walls, natural light, and personal touches that make the space welcoming. Bookshelves filled with the owners’ personal collection enhance the inviting atmosphere. The design emphasizes both Marikina’s artisanal spirit and the owners’ Bicolano roots, blending homestyle comfort with modern café vibes.

 

Resto Format:

Dine-in, Delivery (Food Panda and direct orders), and Online available

 

Price Range:
₱100 – ₱500

 

Quirk:

Based on Google’s site image, Ser & Nor’s facade resembles a typical two-story house in a neighborhood without signage, which can cause some confusion. Google hasn’t updated its visuals yet, so the facade really looks different when you visit. Be warned! Ser & Nor has a complete façade (now) with clear signage on its storefront and is fully air-conditioned.

 

Moreover, suspend your disbelief for a moment until you reach the main dining area. This space has an aesthetic that resembles an English-inspired pub interior, with framed photographs (hung), hanging bookshelves, vintage-looking steel chairs, and a darker wood color scheme, giving the place its natural classic charm and evoking a movie set.

 

Good Business Sense

Joanna Prestado, the family’s frontliner, might be the best customer profiler in the industry because she knows how to interpret what customers want and prefer. Customers will feel at home here since there are no aggressive sales tactics at Ser & Nor whatsoever. Wink-wink!

 

Regarding the presentation, Ser & Nor takes pride in making sure your order looks exactly like it does on the menu and guarantees that your taste buds will enjoy it too.

 

Specialties

  • Toasted Siopao (Chicken, Pork Asado, Pork Sisig)
  • Pancit Bato
  • Bicolano deli favorites: Laing, Sinantolan, Bicol Express, Tinuktok, Sambal Sauce
  • Fresh breads and pastries: Cheese Rolls, Ensaymadas, Cream Cheese Brownies
  • Signature Noodle Dishes: Laing Pesto Soba and Pancit Choca
  • Coffee drinks and specialty beverages

 

Check other options from their Resto Menu…

For events (corporate or family event packages…)

For casual order menu packages et al…

Labels:

Comments

Post a Comment

Popular posts from this blog

Prosecutor to Farmer: Respond to Subpoena Now!

With the knowledge that farmers or the masses have no means to get good defense lawyers (except from the Public Attorney's Office or PAO whose officers hardly follow the examples of Attorney General Persida Acosta) fast, if they ever get one at all,  Deputy Provincial Prosecutor James Gerald R. Florendo issued the subpoena below requiring respondent - a farmer from the rural barangays of Santo Domingo in Ilocos Sur, to respond to the accusation of cyber libel, the same day that the farmer received the subpoena delivered by the police in Wednesday, January 7, this tear   The respondent was required to answer the allegations of the town's Municipal Agricultural Officer (MAO) Randy Jose Reburon who filed the case. Apparently, the comment in a social media post "John Park, brother... Please let us help each other... let us make a complain letter . I should be ashamed because the MAO is from our barangay. But there are a lot of complaints. He is ignoring us. he even defies the ...
Post a Comment
Read more

The Siakol–Repakol–Noel Palomo Feud: A Deep Dive into the Battle for Songs, Rights, and Legacy

  The Filipino rock scene, particularly the '90s era of Original Pilipino Music (OPM) bands, has seen its fair share of controversies, but few have been as drawn-out and emotionally charged as the feud between Siakol, its splinter group Repakol, and former lead vocalist and chief songwriter Noel Palomo. Siakol was formed in the mid-1990s and quickly rose to prominence with their raw, relatable lyrics and catchy melodies. The band was known for its street-smart takes on everyday Filipino life, often delivered with humor and grit. Key hits like “Lakas Tama,” “Gabay,” “Tropa,” “Inuman Na,” and “Bakit Ba Ganyan” cemented their status as a staple in the OPM rock canon. The creative nucleus of Siakol revolved around Noel Palomo, the group's charismatic frontman and principal songwriter. While breakups in bands are not uncommon, what followed was a contentious fallout that continues to reverberate in the OPM community. The most significant point of contention? The continued use ...
Post a Comment
Read more

Built a Nation, Abandoned by It: The Silent Battle of the Jeepney Pioneer

Francisco Motors Corporation  (FMC) is one of the country's pioneering jeepney builders. Over the years, FMC transitioned from refurbishing war-era jeeps to designing its iconic models, including its modern electric jeepney launched around 2018. FMC’s modern electric jeep costs around ₱985,000/unit— far cheaper than government-endorsed modern jeepneys priced between ₱1.3 and 3 million. 85% locally built (body, motor, chassis); batteries still imported, but for the first 1000 units only. These modern jeeps are designed with urban routes in mind, offering a 150 km range (approximately five trips) and utilizing 50 kWh batteries, which can be charged via the CCS2 standard. As add-on options, the package includes modern features: AC, CCTV, GPS, cashless fares, wheelchair ramps for PWDs, speed limiters, and emergency exits—while keeping the classic jeepney aesthetic. Although FMC produces affordable, culturally resonant units, several obstacles hinder its inclusion in the governmen...
Post a Comment
Read more