In a vibrant celebration of artistry and womanhood, two creative forces recently converged to transform a unique café space into a sanctuary of creativity. Espresso Studio and FLOVE joined hands to host a memorable FLOVE flower arrangement workshop, blending the delicate art of floristry with a heartfelt commemoration of International Women’s Month.
Held on the second floor of Greenfield’s Tower, this collaboration
highlighted the growing appreciation for floral design in the Philippines.
Behind every stem and petal was the passion and expertise of one man—Albert
Panza, the creative director and heart behind the FLOVE brand.
The Florist Behind
FLOVE: Albert Panza’s Journey
To truly appreciate the beauty of the FLOVE flower arrangement
workshop, one must understand the hands behind the petals. Albert Panza’s
journey into floristry began in 2017 in Dubai, where he worked as an OFW.
Innately creative and just in his early 20s, Albert discovered that his natural
eye for aesthetics made floristry come naturally.
Upon returning to the Philippines, Albert faced a common reality: being
a florist doesn’t always guarantee a stable income. To make ends meet, he
worked as a BPO agent while balancing college life. Yet, the creative pull of
floristry never faded.
Albert took on florist chores on the side, eventually becoming a
full-time employee and executive assistant for a florist business. During this
time, he honed his skills in events, considering himself a “corporate florist.”
But amidst this corporate hustle, FLOVE was born—not as a side
project, but as Albert’s personal brand, built on the satisfaction he felt when
teaching students who shared his passion for flowers.
From TikTok Reels to
a Full House at Espresso Studio
Starting a business is rarely an overnight success. For Albert, the
momentum began with consistent effort—messaging venues and engaging with
audiences on TikTok. He posted reels showcasing his unique flower arrangement
creations, offering helpful visuals and tips that resonated with viewers.
The breakthrough came after Valentine’s Day 2026 when Albert posted a
carousel of photos titled “the artist and his creations.” The post trended, and
inquiries poured in. Soon after, the FLOVE flower arrangement workshop in
the Philippines officially took off.
Securing the venue required patience. Albert recalls that the response
wasn’t immediate, but luck was on his side when Espresso Studio,
owned by Mr. Jhonnel Nonoy Pahila, responded enthusiastically. Mr. Pahila was
incredibly supportive, even offering freebies from the café for workshop
attendees. The venue became the perfect backdrop for the first FLOVE workshop,
which took place just two weeks before March 28, 2026, in celebration of
International Women’s Month.
Why Enthusiasts Are
Flocking to the FLOVE Flower Arrangement Workshop
The growing demand for the FLOVE flower arrangement workshop isn’t
just about learning to put flowers in a vase. Students and enthusiasts are
drawn to the technical skills Albert honed over nine years of experience. His
arrangements are visually unique compared to common styles, and the adulation
from his students fuels his inspiration to continue.
For Albert, being a florist is about more than aesthetics—it’s about
logistics. He sources his raw materials primarily from Dangwa in Sta. Cruz,
Manila. For larger events, he sometimes orders abroad or pre-orders from
Dangwa.
“It’s the one place where you’ll be surprised to find flowers you
thought you could only find abroad,” he says.
He notes the difference between sourcing abroad versus in the
Philippines: “Abroad, you don’t have to find the materials; they find you.
Here, it’s a combination of patience and researching online. Everything is
accessible if you know where to find it.”
Inside the Creative
Process of Albert Panza
During the FLOVE flower arrangement workshop at
Espresso Studio, Albert demystifies the creative process. Sometimes the flow
comes naturally; other times, he doesn’t try to reinvent the wheel. He uses
“pegs” from Instagram or recreates inspirations from his surroundings.
When clients have specific visions, Albert leverages his years of
experience to suggest flower combinations and colors that work harmoniously.
This personalized guidance is what sets his workshops apart, making them
accessible to beginners and enriching for seasoned hobbyists.
Budget-Friendly
Floristry Tips from FLOVE
For those attending a FLOVE flower arrangement workshop worried
about budget, Albert advises sticking to locally sourced flowers.
- Support
Local: Flowers from Benguet are accessible, reasonably cheap, and
high-quality.
- Help
Farmers: Using local blooms also supports Filipino farmers.
This approach not only keeps costs manageable but also promotes
sustainability within the local floral industry.
Expert Florist Tips:
Keeping Flowers Fresh
Albert shares that maintaining freshness is key to a beautiful
arrangement. His top tips include:
- Bleach
and Water: Add a few drops of bleach to clean water
to keep raw materials fresh overnight. This simple trick inhibits
bacterial growth without harming the blooms.
- The Diagonal Cut: Always cut stems diagonally with a sharp slicer. This increases the surface area for water absorption and can help the arrangement last up to two weeks.
Q&A
with FLOVE’s Albert Panza over at Espresso Studio’s
Photo Studio
How to Connect with
FLOVE
The FLOVE flower arrangement workshop continues to
inspire hobbyists and aspiring florists alike. If you missed the recent event
at Espresso Studio, you can still follow Albert Panza’s journey and catch
future workshops.
You can reach Mr. Albert Panza at:
- Instagram: J.Albert.P
- TikTok: JFlorist
Stay tuned for more workshops that combine creativity, community, and
the timeless beauty of floral design.
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