Celebrating Creativity: The FLOVE Flower Arrangement Workshop at Espresso Studio

 In a vibrant celebration of artistry and womanhood, two creative forces recently converged to transform a unique café space into a sanctuary of creativity. Espresso Studio and FLOVE joined hands to host a memorable FLOVE flower arrangement workshop, blending the delicate art of floristry with a heartfelt commemoration of International Women’s Month.

 

Held on the second floor of Greenfield’s Tower, this collaboration highlighted the growing appreciation for floral design in the Philippines. Behind every stem and petal was the passion and expertise of one man—Albert Panza, the creative director and heart behind the FLOVE brand.

 

The Florist Behind FLOVE: Albert Panza’s Journey

To truly appreciate the beauty of the FLOVE flower arrangement workshop, one must understand the hands behind the petals. Albert Panza’s journey into floristry began in 2017 in Dubai, where he worked as an OFW. Innately creative and just in his early 20s, Albert discovered that his natural eye for aesthetics made floristry come naturally.

 

Upon returning to the Philippines, Albert faced a common reality: being a florist doesn’t always guarantee a stable income. To make ends meet, he worked as a BPO agent while balancing college life. Yet, the creative pull of floristry never faded.

 

Albert took on florist chores on the side, eventually becoming a full-time employee and executive assistant for a florist business. During this time, he honed his skills in events, considering himself a “corporate florist.” But amidst this corporate hustle, FLOVE was born—not as a side project, but as Albert’s personal brand, built on the satisfaction he felt when teaching students who shared his passion for flowers.

 

From TikTok Reels to a Full House at Espresso Studio

Starting a business is rarely an overnight success. For Albert, the momentum began with consistent effort—messaging venues and engaging with audiences on TikTok. He posted reels showcasing his unique flower arrangement creations, offering helpful visuals and tips that resonated with viewers.

 

The breakthrough came after Valentine’s Day 2026 when Albert posted a carousel of photos titled “the artist and his creations.” The post trended, and inquiries poured in. Soon after, the FLOVE flower arrangement workshop in the Philippines officially took off.

Securing the venue required patience. Albert recalls that the response wasn’t immediate, but luck was on his side when Espresso Studio, owned by Mr. Jhonnel Nonoy Pahila, responded enthusiastically. Mr. Pahila was incredibly supportive, even offering freebies from the café for workshop attendees. The venue became the perfect backdrop for the first FLOVE workshop, which took place just two weeks before March 28, 2026, in celebration of International Women’s Month.

 

Why Enthusiasts Are Flocking to the FLOVE Flower Arrangement Workshop

The growing demand for the FLOVE flower arrangement workshop isn’t just about learning to put flowers in a vase. Students and enthusiasts are drawn to the technical skills Albert honed over nine years of experience. His arrangements are visually unique compared to common styles, and the adulation from his students fuels his inspiration to continue.

 

For Albert, being a florist is about more than aesthetics—it’s about logistics. He sources his raw materials primarily from Dangwa in Sta. Cruz, Manila. For larger events, he sometimes orders abroad or pre-orders from Dangwa.

 

“It’s the one place where you’ll be surprised to find flowers you thought you could only find abroad,” he says.

 

He notes the difference between sourcing abroad versus in the Philippines: “Abroad, you don’t have to find the materials; they find you. Here, it’s a combination of patience and researching online. Everything is accessible if you know where to find it.”

 

Inside the Creative Process of Albert Panza

During the FLOVE flower arrangement workshop at Espresso Studio, Albert demystifies the creative process. Sometimes the flow comes naturally; other times, he doesn’t try to reinvent the wheel. He uses “pegs” from Instagram or recreates inspirations from his surroundings.

 

When clients have specific visions, Albert leverages his years of experience to suggest flower combinations and colors that work harmoniously. This personalized guidance is what sets his workshops apart, making them accessible to beginners and enriching for seasoned hobbyists.

 

Budget-Friendly Floristry Tips from FLOVE

For those attending a FLOVE flower arrangement workshop worried about budget, Albert advises sticking to locally sourced flowers.

• Support Local: Flowers from Benguet are accessible, reasonably cheap, and high-quality.
• Help Farmers: Using local blooms also supports Filipino farmers.

 

This approach not only keeps costs manageable but also promotes sustainability within the local floral industry.

 

Expert Florist Tips: Keeping Flowers Fresh

Albert shares that maintaining freshness is key to a beautiful arrangement. His top tips include:

1. Bleach and Water: Add a few drops of bleach to clean water to keep raw materials fresh overnight. This simple trick inhibits bacterial growth without harming the blooms.
2. The Diagonal Cut: Always cut stems diagonally with a sharp slicer. This increases the surface area for water absorption and can help the arrangement last up to two weeks.

 

How to Connect with FLOVE

The FLOVE flower arrangement workshop continues to inspire hobbyists and aspiring florists alike. If you missed the recent event at Espresso Studio, you can still follow Albert Panza’s journey and catch future workshops.

You can reach Mr. Albert Panza at:

• Instagram: J.Albert.P
• TikTok: JFlorist
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Stay tuned for more workshops that combine creativity, community, and the timeless beauty of floral design.