Filipino independent record label Offshore Music works with award-winning artist and comics creator Rob Cham to produce limited-edition merchandise celebrating the 30th anniversary of the Eraserheads’ fourth album, Fruitcake.

The limited-edition t-shirt features Cham’s modern take on the album’s whimsical world, giving listeners a fresh visual entry point into one of the most important works in Philippine music.

Known for his distinct visual storytelling, Cham approached the project as both a tribute and reinterpretation of the original Fruitcake universe.

“I wanted to do my take on the storybook while also keeping it something that people would see and be curious about what the album is about,” the acclaimed artist explains. “I wanted to make other fans of Fruitcake happy and tried to capture the energy that the album has. While working on this, I listened to the album nonstop, reread the book, and looked up all the old music videos to get in the headspace. There are so many crazy characters and visuals and pure imagination in the album and storybook, and I wanted to make people feel as excited as I was when I first learned about the album.”

As Fruitcake reaches its 30^th anniversary, Cham hopes the merch encourages fans to revisit the album and discover it anew.

“I hope people give the album another listen and reconnect with their memories of Filipino Christmas,” he says. “For those discovering it for the first time, I hope they experience it from start to finish and piece together the story. I hope they find something new they hadn’t noticed before and wear this shirt with love for this album. More importantly, I hope it becomes a meaningful part of their collection.”

Released in 1996, Fruitcake is widely regarded as the band’s Christmas concept album, cementing its place as a cult favorite among fans. Recorded entirely in English, the 22-track record follows the journey of a young girl through the fictional community of Fruitcake Heights.

The launch of the Rob Cham x Fruitcake 30^th Anniversary merch line will be available at the Offshore Music Bazaar on June 26, 2026, at Thai Mookata, Makati City—same day and venue as the Fête de la Musique The Indie Stage.

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